Users will soon have a new feature that enables them to cut down on the volume of AI-made videos appearing in their feeds. This move comes as the platform announced that it now features over 1 thousand million AI-generated clips.
Testing and Rollout
This change is being tested over the coming weeks before a global launch. This development coincides with a rise in AI content, driven by new AI video creators.
AI Proliferation Online
Recent reports that approximately 10% of the fastest-growing content creators on another major platform only show AI-generated videos. A large amount of this material is classified as mass-produced AI material, a term for substandard, mass-produced content that is often absurd or surreal.
“We know from our community that a lot of users enjoy content created using AI tools, including computer-generated images to informative clips, and we intend to give people the ability to see more or less of that, according to their own likes,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are currently over a billion videos on its service tagged as made with AI. Collectively, in excess of 100 million pieces of content are added to the platform each day, making AI content a limited percentage of its total content library.
Customizing Your Feed
Viewers will be capable of decrease or raise the amount of artificial media they see by using the “manage topic” feature in the application and selecting “AI-generated content”. Further subjects that currently be modified under the setting cover politics, clothing, beauty, and movement.
Platform Guidelines
TikTok’s guidelines require users to tag lifelike AI-made content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is without a tag can be taken down under its community policies.
Additionally, the platform will henceforth attach an AI-generated watermark to content produced via its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This step is intended to help prevent users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The company is additionally establishing a $2m AI literacy fund for professionals and institutions to produce educational content about responsible artificial intelligence. This project will benefit educational bodies dedicated to teaching computer science.
Content Safety Approach
The platform has justified its content review process, following debate over proposals to lay off a large number of review team members in Britain. The company is planning to cut hundreds of positions in its trust and safety division in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A company official clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most distressing content prior to it has to be seen by staff. The company announced a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable operate efficiently.”
